Blogger Business Cards- What you Need to Know and What to Put On Yours
I recently published an article titled, “5 Reasons Bloggers Should Carry Business Cards,” this sparked some interesting comments and questions for me on social media. and I felt like I should follow-up and go into details about what you should have on them and why, now that you know why you should have them.
What to know:
Be sure you put your blog name and URL!
This may sound silly but I have seen cards that only have the blog logo, unless you’re the Artist Formerly known as Prince you probably can’t gain new readers or clients if all you give them to find you online is a logo.
Don’t over share.
A business card isn’t a resume, it’s a preview. Cover the basics but as far as the extra stuff goes, less is more. You don’t want a cluttered card.
- Blog name
- My name
- My email
- Title: Blogger/ Marketing & Event Coordinator
- My business number
- Twitter handle
AND on the back
- My QR code
Don’t feel obligated to put a number
You don’t have to put a number on your blog business card if you don’t want to. I didn’t want to put my personal number on my business cards because you never know if someone will just leave it somewhere. While you want to be available to your audience that may be TOO available.
When I purchased my cards I was attending a blogger conference with other bloggers and different brands. I wanted to give brands and potential sponsors every possible way to contact me. I’m a huge Google user so I decided to get a Google Voice number for my blog. You can use your Google Account to set up a number and even connect it to your cell phone. You can do this whatever way you prefer. I don’t get my Google Voice messages on my phone unless I’m actively working on something. I spend most of my days with my computer open so in the event I do get a call I’m not likely to miss it.
I understand that the reason you are getting a separate number for the blog is so you won’t be bothered during certain times, so I would recommend if you don’t have notifications set up you pick 2 times a day to check your voice account for messages. I suggest during your lunch break (if you work a day job) and then an hour after you get off of work.
Put your photo or a logo
Only put a photo if it is the one you are sticking with for a while. Make sure it looks clear and professional… i.e. not a selfie.
Photos have this funny way of reminding people who you are (who knew?!?)
While you are doing great with your blog name and URL give them a little more. At the time my tagline was simple “Millennial Woman’s Lifestyle Blog,” now it’s something more specific (Which I suggest you strongly consider before you give it some major thought so it stands out).
My new tagline: Promoting balance for the millennial woman and dreamers everywhere.
Your QR code
Getting people to your site isn’t easy (no matter how awesome it is, and I’m sure it is). Make it easier by providing them with a QR code to scan that takes them right where you want them, your blog!
What’s a QR codes?
Have you seen these little black and white square images on marketing materials? That’s a QR code. These codes hold your URLs so people can scan them with the camera their smartphone and be connected to your website. (Oh sweet technology.)
Social Media Handles
One of the best growth tools for my blog has been social media. Give them another way to connect, follow and see what you are all about. You don’t need to put every single social media account on there… I doubt you will see massive traffic from Myspace, pick one or two of your favorite social media platforms. Pick one you check often and have good engagement on.
You don’t have to spend a fortune!
I don’t know about you but when I started my blog I was spending more than I was making from it (you have to invest in your dreams).
There are so many sources for business cards online. I used Vistaprint for mine. Moo also makes beautiful cards. If you have an access to good printer you can even print your own when first starting out.
Well that’s it! The low down on blogger business cards! Now tell me:
Do you have business cards? Why haven’t you gotten them yet? Did you make or buy your own? Where did you get them if you have them?
Side note: I’m not currently affiliated with Vistaprint or Moo, I just think they both make great business cards 🙂