2016 Blog and Business Goals Update

2016 Blog and Business Goals Update

If you read the blog often you know I am all about setting goals. Not just setting them but really making an action driven and measurable plan to reach them.
The first quarter of 2016 come and went, and boy has it been a doozie!
Each month this year I’ve shared a post about my goals in my personal life, health and fitness and blogging but we haven’t really talked about my yearly goals in a while as a blogger and business owner. I was on a site that I love and often visit, ran by fellow San Antonio blogger named Jenny, called Breakfast at Lilly’s and she posted a blog titled 2016 Goals Revisited. I decided this was a great idea and I should do it as well. Part of the reason I like doing monthly goals is because it gives me a chance to publically hold myself accountable and to see how my progress is going. It’s easy to reach a goal if you’re checking in on it. So Jenny’s post made me realize that I needed to be sure I was doing this for those larger annual goals. So let’s take a look at the first part of my year, where I am on my goals and where I need to go.

2016 Goals

My 2016 Goal Statement is:

I want to grow my brand and business to not only work for myself full-time but to help and guide other millennial women towards success and balance.

I am happy to say I am on track to doing this. I’ve found a more consistent tone for the blog and it’s helped open up opportunities to get me closer to this goal.
I’ve also gotten so much love in the past few months in the comments and on social media that make me believe I am making a difference and helping my readers.

Travel: Attend Blogher 16 in Los Angeles 
I have purchased my plane ticket and conference ticket to Blogher 16 and cannot wait to go back! This year Sarah Michelle Gellar is one of the Keynote speakers and my inner Buffy The Vampire Slayer fan could not be more excited!
I haven’t booked my room yet because this is a solo trip and while I love meeting and connecting with new bloggers I love the one time a year I get a hotel room all to myself, so I am waiting till it’s closer to make that expense.
If you haven’t already registered for Blogher 16, do it! You will not regret it!

Working Goals:
Launch First Workshop
Launch First E-Course
Do Freelance Consulting
Start Vlogs

While I’ve been working on the content for my Workshop and E-course (which will be tied together) I have decided that I want to focus on building my email list the first half of the year before launching to be sure I hit the ground running when both launch.

I have yet to start doing Vlogs but they will be apart of the E-Course (as of right now).
I also really want to start a podcast but know I need to focus on one step at a time to make sure that I give each item my full attention and deliver the best content to my followers. I don’t want to be a jack of all trades and master of none. As I’ve said a million times, Little by little becomes a lot.

Publish 262 articles!
Wow, this sounds like a lot, considering there’s 52 weeks in a year and I publish on my blog twice a week. Right now my current goal is to publish 2 articles a month on other websites and that has been hit and miss this year. I am hoping now that I have my wonderful Virtual Assistant to help with social media marketing and other time-consuming tasks I can get back into writing and pitching story ideas more often.

Right now (including this piece) I have 43… 220 to go! I think I can, I think I can… I know I can!

Reach Goals
I can admit looking at these 5 months later I didn’t have too much confidence in my reach goals and set the bar a little low.
Facebook Page Likes 300
I’m currently at 308, so I will raise that to 500!
Twitter Followers 1500
I am slightly over 1600 and average about 100 new ones each month. I am increasing this to 2000.
Instagram 500
I am almost there, so I will bump this to 600. I am working really hard to grow my Instagram following and thanks to Canva, hashtags and engaging more actively, I see myself knocking this one out of the park.

Pinterest 500 followers
I have 489! Ah, so close I can taste it! I am going to increase this as well to 600. I am getting more repins and Pinterest referrals but my following isn’t growing as fast as I’d hoped. I need to finish the Pinterest growth course I’m taking and advertise my profile more.

Pageviews 80,000
Currently, my average monthly page views is at 35,402 . I am almost halfway to my goal and considering that the year is halfway over I am feeling on track.


I am so glad I took a timeout from the day to day bustle and my monthly goals to reevaluate, now I know how to proceed. Obviously, my Twitter marketing strategy is doing well and the major jump of likes on my Facebook page also shows that I am making smart choices there. I need to continue to be engaged on Instagram and keep making Pinnable images to increase my Pinterest following.

Have you looked back at your goals or resolutions?
How was your first quarter?
What do you need to work on? Maybe I can help.

Check out the original post here: How to Create Your Personal Annual Report Set Your Yearly Goals Part 2


  1. candy

    Keep reaching and striving for all your goals. Getting to hear Buffy would be pretty awesome, have fun and learns bunches.

  2. Mia

    I love your goals. And I love the idea of this, I definitely need to start setting goals for myself, and possibly even writing it down so that I feel obligated to stick to it! Lol! Love this. You’re very inspiring!

  3. Lauren

    It sounds like you are motivated with an awesome list of goals to work on!! Looking forward to seeing you accomplish all of this! 🙂

  4. Karin Rambo

    I love how thorough you are! I need to sit down and write out goals for my blog as well. I never really thought to do that!

  5. Brittany Berger

    Congratulations on your progress so far! I want to go to BlogHer so badly. I live in NYC so hopefully that one will be good again this year. 🙂

  6. Sheila Jo

    Congrats on what you have already accomplished this year! Keep working towards those goals!

  7. Sophia

    These are great goals. And so detailed for each thing that you want to do. I know I need to get into setting blogging goals. I have them in my head, but have yet to write them down.

  8. The Oracle

    Your doing and fantastic job Dia and you look great! I know you will reach your goals

  9. Esther | The Cuteness

    Sounds like you have some awesome goals to work towards! Good luck accomplishing everything this year!

  10. Kelsie

    I love setting goals, and think it’s really so so important in helping us to meet the things we strive for. Best of luck!

  11. Cara

    I bet you will have a blast at the Blogher conference! I’d love to eventually attend as well! 🙂

  12. Anna

    Love these goals and updates! I love that you are putting these out in the open – it sounds like you have come a long way and I look forward to following along! XO

    Anna || A Lily Love Affair

  13. cori

    Holy cow girl! You’re moving right along! Keep up the good work.

  14. Amber Starr

    Great goals! I’d kill to have your page views! What do you find works best?

    Also, have a blast at Blogher! I’d love to go one of these days when my kiddos are older.

  15. Missy - Getting Fit to Find Myself

    I should really take your lead and set blogging goals! I honestly cannot fathom 80,000 page views! I can’t even fathom 35,000 page views! I better start upping my game there, hence why I need to take your lead!

  16. Jenny

    Thank you so much for sharing my post Dia! It means a lot and I am so glad you enjoy Breakfast at Lilly’s.
    Also can you tell me your secrets for getting those high monthly pageviews – because you’re KILLING it. I am still struggling to get to 10k monthly views. Teach me your ways.

    xoxo, Jenny

  17. Christine @ The Mostly Simple Life

    I love how you break down goals for building your social media following! So smart. I want to try that for sure. You are so busy! But it looks like you’re killing it!

  18. Georgiana Daniels

    You’re really doing great on social media! You’ve got me thinking…I set professional goals–how many manuscript submissions I want to have, conference to attend, etc.–but I haven’t set social media goals. I probably need the focus!

  19. Dia

    All of that is equally important. You need to have content ready for when you make those awesome connections and social media to show that you mean business!

  20. Dia

    Thanks so much, right now I need a nap lol

  21. Dia

    Honestly, I just shamelessly promote myself. I respond to newsletters I subscribe to so that larger audiences see my content I link back like crazy. I also share my stuff with friends, I’m sure I get annoying lol but I think my best thing is the 3 day marketing schedule I give my blog posts.

  22. Dia

    It’s a heavy goal but I’m really trying to hit it.

  23. Dia

    Maybe you will get lucky and they will have one in a city close to you. Stumble Upon and Facebook for sure.

  24. Dia

    Thanks so much Cori!

  25. Dia

    Thanks so much Anna.

  26. Dia

    I am super excited. Last year was amazing.

  27. Dia

    Thank you so much!

  28. Dia

    Thanks so much Esther.

  29. Dia

    Thats so sweet thank you.

  30. Dia

    Thanks Shelia.

  31. Dia

    I went to the New York one last Summer it was a blast.

  32. Dia

    Write them down! It puts them into the world.

  33. Dia

    Thanks so much Lauren.

  34. Dia

    Thank you Jane 🙂

  35. Dia

    It keeps me focused. If I’ve said it once I’ve said it a thousand times.

  36. Dia

    Thanks so much Candy

  37. Dia

    Thanks so much Mia 🙂

  38. Heather with WELLFITandFED

    These are wonderful. Way to state these out load! Have you looked at the SMART format of goals? Might really refine and define your intentions! Good luck!

  39. Melody

    Congrats on setting goals and being able to push the bar even higher! This gives me motivation to write some goals down and started working harder to achieve them!

  40. Paola

    Well done! You are doing a lot better than a lot of people! Keep your hard work up!

  41. Kusum

    Whoa you go girl and I know YOU CAN! Some amazing goals you have there and really shows how ambitious you are as a person, great job. I need to look into the VA thing myself, I am sure it will save me a ton of time.
    xx, Kusum | http://www.sveeteskapes.com

  42. Roxy

    I made goals at the beginning of the year and just realized I haven’t even checked back to see how I’m doing. In fact, I don’t even remember what the goals were. SMH. I’m glad to hear you are progressing well with your goals and I’m sure within the next few months you’ll be bumping all those numbers up again!

  43. Anna Nuttall

    Hi Dia, good luck with your goal. keep striving and you will get there. xx

  44. Olivia

    You are doing amazing, Dia!! Such a inspiration for smaller bloggers like me!
    Miss Olivia Says

  45. Chrystie

    I’ll be going to BlogHer 16 too! I’ll have to keep my eyes open for you 🙂

  46. Bella B (xoxoBella)

    It is always great to sit back and assess your goals. Good luck with the online course and workshop. I would love to do that one day, too.

  47. Rachel

    Sounds like you’re doing amazing with your goals, keep it up girl! So jealous about BlogHer, you’re going to have the best time! I’ve been the past 3 years but it’s just not going to work out with my schedule this year 🙁

  48. Jessica

    Such great progress..you are rocking it!

  49. Dia

    Thanks so much Jessica!

  50. Dia

    I went to last year, it’s a shame we didn’t cross paths 🙁

  51. Dia

    Omg! Yay! I would love to meet you, your brand is such an inspiration!

  52. Dia

    Thanks so much Belle. I’m sure you will be there in no time.

  53. Dia

    That’s so sweet. I am also a small blogger just trying to work my way up.

  54. Dia

    Thank you 🙂

  55. Dia

    Thanks Roxy!

  56. Dia

    OMG it’s so helpful Kusum!

  57. Dia

    Thanks so much!

  58. Dia

    Thanks Melody. Write down you goals! It keeps you on track!

  59. Dia

    I’ve had a few people mention smart goals. It’s really nice format but I’ve sort o developed my own goal setting format. These are my longer term goals, I also have monthly goals, I follow my format with.

  60. Brittany

    Amazing job on your goals!! Good luck on your post writing. You CAN do it!

  61. Mistle

    Great job at reaching most of your goals already! That is awesome! I need to go back and revisit my 2016 goals as well. I attended my first blogging conference in January and absolutely loved it. I can’t wait to see your blog courses when they come out!

  62. Mandi

    You’re killin it lady boss! Love it! And we are so similar on our goals, number and timeline, thats awesome. Excited to keep up with you more.

  63. Jen

    I love that you aren’t satisfied with meeting your goals, you keep pushing yourself to do bigger and better things! Get it, girl! You’re killing it!

  64. Kerry

    Sounds like you’re on track for all your goals! I love that you hold yourself accountable for all these. Your page views are amazing! Get it girl!

  65. Caroline

    Way to make goals and not only hit them, but blow them out of the water. So awesome!

  66. Dia

    Thank you so much 🙂

  67. Dia

    Thanks Kerry I really am trying to make this dream a reality.

  68. Dia

    You really should. Thanks so much Lee Anne.

  69. Courtney

    It’s actually so smart to check in on your goals like this. You are on the right track! I can’t wait to see your next update!

    La Belle Sirene 

  70. Justine Y @ Little Dove

    Your current page views are awesome, but what great goals you’ve set for yourself and your blog! this month I was hoping to double my Twitter following, but this past week I’ve been so busy i haven’t really been able to work on anything “extra” blog related. time to play catch up!

  71. Dia

    I feel like I am always playing catch up at least a little. Good luck on building your Twitter 🙂

  72. Dia

    I really appreciate that Courtney!

  73. Dia

    Thank you so much Jen!

  74. Dia

    <3 Thanks Mandi

  75. Dia

    You just made me smile so big.Thanks Mistle

  76. Dia

    Haha Thanks I hope so. Part of it is I was writing about 80 for my old job per year and I’ve decided I am no longer doing free post (besides blog post swipes :/)

  77. Dia

    Thanks love!

  78. Dia

    It is so important to hold ourselves accountable.

  79. Leonardo "List Legend" LaVito

    Your goals are looking awesome! Love seeing the re-evaluation. 🙂

    All the best with all the content creation and course launching!

    And travels too.

  80. Dia

    Thanks so much Leonardo 🙂

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