I’ve been blogging for over a year now and have slowly been growing my brand and business. The one thing I spent too much time putting off? My media kit! I finally made the time to sit down and create it when I received an inquiry from someone wanting to buy ad space on the site. I was floored and super excited, that they had reached out to me! I thought, “Okay Dia, get your shit together and look professional!” so I did. Which brings me to the first reason you need a media kit…
It makes you look more professional
Having a media kit tells potential advertisers and clients that you mean business about your blog. The fact that you have an organized and set rates for your services, lets them know that you aren’t pulling numbers out of thin air when they reach out to you. It lets them know you have evaluated the worth of yourself and your site.Having a media kit tells potential advertisers and clients that you mean business. Click To Tweet
It organizes their expectations
When you write out the amount of pageviews you have, the amount of social media traffic you have and what services you will offer at a certain price they can know what they are getting. Will you share the post on social media? How many times do you guarantee to post it? On what channels do you plan to market their product?
You can create a more custom plan once you’re in talks with the client but at least you’ve set an expectation and a bargaining starting point.
It organizes your expectations
The same way it organizes the client’s expectations it also organizes your own. More than that it helps you maintain the worth of your work and time. I recently decided to no longer write for free. It seems silly that this would even be up for debate because writing is work (although I love it). If I went to my day job and they said “We aren’t going to pay you anymore but still want you to work,” I’d say, “Bye Felicia!” I understand when you are first starting out it’s easy to want to write just to get your name out there and for certain platforms I certainly see the appeal (especially in the case where it’s a contributor network that invites you to be paid contributor after your first publication) but in the long run writing for free really only boils down to one simple truth, not only are you working for free but you’re working and making other people’s money. When someone contacts you to write an article or do a review you can respond thanking them for contacting you and with your media kit so you don’t have to send an awkward money email.
To recruit brand opportunities better
Think of it like this, if you are a freelance writer you probably have a portfolio of some of your best work so when pitching a story idea you can show off your writing style. A media kit is the same thing. It allows you to say, “Hey this is what I can do.” By sharing your social media and traffic statistics potential clients know what you are capable of. You are saying, “Hey my reach can be your reach.”
You aren’t just emailing them asking for free products or asking them for the honor of advertising for them, you are offering them something.
Stay tuned for my post next Monday on how to build your media kit!
Didn’t have time to read the full post or want to share with your friends? Pin for later.
I also want to say a big shout out to Erica at Coming Up Roses for inspiring me to Stop Doing FREE!