5 Myths About Launching Something Online

On today’s episode of Creatives Crushing Anxiety, I bust five common myths around launching something online. Regardless if you are launching a podcast, course, service package, website or whatever these are common myths that might be holding you back. There are enough obstacles that can make a new project complicated you don’t need myths blocking your path.

There is so much information out there and between what our friends tell us, our family, our biz buddies and even experts it’s easy to get stuck. I’m here to tell you there are 5 fewer things you have to worry about.

“It has to be perfect.”

This one is huge. When you put something out into the world you want to put your best foot forward. I’ll admit I’m a bit of  a control freak but I’ve had to accept that things won’t ever be perfect.  It doesn’t matter who you are. Even Oprah doesn’t get everything perfect. She got fired from her first news job. When the OWN network (Oprah’s cable network) launched in 2011 it didn’t do well and didn’t start showing signs of improvement until a major restructuring of staff and show cancellations took place. The show improved through hard work and trial and error.

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Even Oprah has to figure it out. Nothing is ever going to be perfect. You do it and figure it out. Click To Tweet

“I have to know everything.”

Similar to the perfect myth this one is something that keeps people stuck. We all have different zones of genius. You don’t have to know every program or every system. You need to know enough to get the essentials done and be the expert where you are the expert. You can outsource things. You don’t have to answer every question. You just have to do the right things and answer the right questions.

You can't know everything. If someone expects you to you probably don't want to work with them. Click To Tweet

“I have to follow this specific strategy.”

One of the biggest problems I find with online education is you see a lot of, “This worked for me, so you need to do it just like this.” The truth is if you find a proven strategy you want to check it out but you want to customize it to fit your mission and your business. I’m not saying skip things that make you uncomfortable because that is where we grow. What I’m telling you is if the strategy doesn’t fit alter it. For example, if you’re following a strategy that says you need to be on Instagram but you know your target customer doesn’t have Instagram then you should go use the social platform you know they use.

Remember that special thing you bring to the table. You don't need to be like everyone else. Click To Tweet At the end the end of the day it needs to be the right strategy for you. Click To Tweet

One of my favorite examples of this is weight loss. If you hire a nutritionist they may have guidelines they follow for their clients but chances are a 300-pound client and a 160-pound client won’t receive the same meal plan.

“I had one bad launch so it won’t ever work.”

So many people want to launch a podcast, start a blog, launch a course or whatever. They do all the work and put it out there and then they hear crickets.  That is almost what is supposed to happen the first time you launch. That is how you learn and grow. Each time you put something out there you are gaining more experience and learning about what works.

Just because you have one bad experience doesn't mean you aren't worthy. Click To Tweet

Also, you have to check yourself. Launching may be the only way to realize what your mindset issues and mental blocks are. If you have a client who goes to bed at 9 p.m. and you only live stream at midnight you know she didn’t see that. You have to build that courage and that momentum up. Start streaming when you know she will see you.

“If I want it done right I have to go it alone.”

When you are trying to start a business it is incredibly scary. You don’t want to risk having anyone else come in and mess it up. The thing is you don’t know how to do everything. If you aren’t good at something outsource it. The sooner you realize you aren’t good at something the better. You don’t have to even hire a full team. You just have to find the right people and build the right connections.

Get the right help you need for your next launch with Plan & Prep My Launch. Click To Tweet

If you are ready to hire the right person to help you launch, let’s talk. I have spots available for my package Plan and Prep My Launch. The one on one program where we plan out your launch together and make sure you’ve checked all the boxes.

Plan My Launch!

*No Susies were hurt in the making of this episode.

Photo Credit: CreateHerStock*