BLAB Replay: Creating a Strong Brand With Twitter

BLAB Replay: Creating a Strong Brand With Twitter

So recently I had the honor of participating in a BLAB with Samantha Parker, Jessica Humphreys and Shayla Perry.

I wanted to share the video with you as well as the answers I prepared. While our wonderful host, Samantha, did send the questions over for us to think about in a live BLAB often you will get off topic or be inspired by something someone says and forget what you prepared. And if you have unfortunate luck like me you might have a few technical difficulties (on the plus side this past weekend I got my internet speed increased and saved $10 a month on my bundle…that’s $120 a month. WOOT WOOT).

So while some of this is in the video, you should still check it out for the awesome content the other ladies shared. 🙂

Also full disclosure, I was watching the winter premiere of Grey’s Anatomy before this so if I look tired it’s because I was bawling my eyes out. Damn you Shonda! It was my first time live on air and in camera so sorry if my nerves came through on that.

 

How to start my blog?

How I actually started my blog is a long story. I actually just shared it in my bi-weekly email but basically. I had been in the position I’m leaving now and one of my jobs was to write and maintain the company blog but I was doing it ghostwriting and it sucked. I’m this loud silly passionate twenty-something and I was having to write as this conservative 60 plus-year-old. I met this wonderful man in September of 2014 and he just inspired me to go after my dream…he would call me out on how much I said I loved to write and would tell me I needed to do more and then I just did and over the past year it’s just totally taken off and turned into something so much more amazing than I could have imagined.

 

Why do you think it’s so important to have brand presence?

Let’s be honest no matter what you’re doing there is going to be 100 other people doing the same thing.  That’s why it’s so important to have a consistent brand so if they see something about from you it’s not just like “oh that’s a great tweet or great post…not that’s Dia Darling’s website or logo, I love her content!”

I think the best example of this is commercial, I was watching the super commercials and most of the time I was left asking, “What was that for? Who was that advertising?” I know the next day we were talking about super bowl commercials and a few of the people I was chatting with got the brand or the product wrong.

If you’re doing great stuff but not making it clear it’s tied to you, you’re kinda ripping yourself off.

 

How would you personally define a brand?

I think so often people think brand is logo, colors, name, tagline but it’s so much more than that! My brand is focused on millennial life and all the things we face. You see that. I’m not talking about things off topic, I’m not a mom, that’s not my target demographic, things I write about might interest them but I’m not going to write a post about how to breastfeed because I’m not doing it, it’s not a part of my lifestyle. People come to my site for tips to grow their brand or business and for anecdotes they can relate to.

 

Now let’s shift gears into Twitter. How have you used twitter to build your brand?

I am in love with Twitter… I have started an affair with Instagram but that’s another story.

I think because it’s such a clear and easy format. You can support others so easily with retweets and follows without worrying too much about being like spam because twitter is constantly happening. I’d never post 15 times a day to Instagram but twitter it’s unlikely the same will see more than a few of those tweets and as long as you’re sharing good content no one cares.

 

How do people actionably grow an audience through Twitter?

When I started my blog it was the only social media platform I was using. Twitter is such an active community and people are so connected my biggest strategy is alternating what I post and making a point to actively respond to people and followers. Lots of keyword searches. Look at who you admire in your brand… follow them, they may or may not follow back but then look at who follows them. That’s your client base. When you follow them they will want to see what you’re about that’s where you find your readers.

 

Do you have any additional tips regarding branding and social media?

Be real! Seriously! If you comment on blog be truthful don’t just say” great post” tell them why it was a great post… I love reading real comments.

I’ve had lots of bloggers even tell me they enjoy my comments because I’m actually talking to them not just trying to get a click using Comment Luv. I sometimes ramble and get way off focus but it’s usually funny and awkward and it makes people want to check you out because you are a real person…not just someone just trying to comment on 15 blog posts a day.

 

What is one thing people can do right now to improve their brand presence?

Keep it consistent and be real. I can’t stress it enough. Yes, life comes up but you have to keep it consistent I try to always have a post ready in the wings in case something happens and I can’t get a new one done on the days I publish. My grandmother passed away in August and I took it hard. I went back home for a week and just spent time with my family because it’s where I needed to be. When I came back home I ended up writing about it, not to “explain my absence” but to honor her and just kind of let them know my readers are a part of my life too.

I hate when I am reading a blog for a while then go back to check back for a few weeks and there are no new posts and not even a “hey I’m on vaca” I’m dealing with personal stuff… I’m like, “Oh no did they die?” (Bit of a drama queen) I’ve seriously cyber stalked bloggers to make sure they are okay and still posting on some social media channel.

 

Hope you enjoyed the recap:

Here is the video:

https://www.youtube.com/watch?v=lbrcjXqD0kI

 

 

52 comments

  1. candy

    I have been using twitter more and more. Navigating my way.

  2. Angela Tolsma

    I love it, “started an affair with Instagram”
    I feel the same way. Twitter use to be my thing and then Instagram came along.

  3. Brittany

    I love twitter but haven’t been able to have it work for me so well. I keep trying though!

  4. Emily

    Yes!!! I am working on my brand and I love watching it evolve 🙂

  5. Jenny

    I can’t wait to watch the replay when I get a little more free time!
    What a great interview here 🙂

    xoxo, Jenny

  6. Dia

    Thanks Jenny

  7. Dia

    Don’t give up, just be active, kind and real! 🙂

  8. Dia

    Follow me, I always try follow my fellow bloggers back @diadoll 🙂

  9. Dia

    I try to spend time with both of them so neither feels left out 🙂

  10. Boh

    Great post! I LOVE twitter and Instagram, and am now finding my way through Facebook (I’m finding this much harder!). I recently did a post on personal branding on my blog – but I’m such a big fan of all branding – i think it’s something that can be really underestimated as a tool for personal and professional growth!

    http://www.blackandwhiteinsider.com

  11. Becki S

    This was chalk full of great tips and what a wonderful opportunity! Too funny about staying up late to watch Grey’s 😉

  12. Angie Scheie

    Fun hearing more about how you started your blog! I agree that you leave great comments. They always make me smile:). Lookin’ good on the video too!! 🙂 Keep doing it Dia!

  13. Stacey

    Twitter is my weakest social media channel. I don’t know why but I just can’t get the hang of it. I tweet sporadically when I remember too but I just don’t enjoy scrolling through like I do on FB and IG. I’m definitely going to use your tips to be more intentional with Twitter in the future!

  14. DANI CC

    A lot of great information here! Thank You for sharing! XO.

  15. Ashleigh

    This is great info… I’m so bad with Twitter and have no idea what I’m doing most of the time! I only just joined, so any tips I can get are great!

  16. Cori

    I’m not on Twitter, and don’t plan on being on Twitter. I’m glad this seems to be working for you.

  17. Dia

    Awe, well welcome.

  18. Dia

    Is there a reason you seem so against it?

  19. Dia

    Anytime 🙂

  20. Dia

    I really hope they help! Yeah just set aside a little time and use the search to find things that interest you.

  21. Dia

    It is my me time lol

  22. Dia

    Awee I’m so glad you like my comments. I try to actually engage with posts, I mean as a fellow blogger I know how much work and time goes into them.

  23. Dia

    Yes I agree and I am glad I waited and added new social media channels slowly. It was a lot less stressful.

  24. Laci

    Love this and definitely needed I feel like I got them all figured out except sometimes Twitter. 🙂

  25. Dia

    I hope it helps.

  26. Kerry

    I laughed out loud reading the part about not writing about breastfeeding! When I first started blogging I wasn’t a mother. The thought of writing about breastfeeding, poop and other bodily functions never crossed my mind until I became pregnant! I totally changed the feel of my blog to more mommy lifestyle. And I’m ok with that. It’s part of my life now. I love your posts on blogging and social media. I need all the Twitter advice I can get!! Seriously, teach me your ways! HA

  27. Leslie

    I love Twitter too! Out of all the social media forums Twitter makes me feel the best to interact with. I am still learning how to develop that same type of relationship with the other forums.

  28. Marette @ Floradise

    I used to think Instagram was the best way to grow my blog community but for the past couple of months I realized Twitter is paying off so much more. People seem to engage a lot more on Twitter. I love it.

  29. Helene

    Great post! I totally agree, being real is so important. Thanks for this awesome reminder, I’m a huge advocate for Twitter!

  30. Karin Rambo

    Super helpful thank you! I do pretty good at Instagram and just okay at Facebook. Any other social media outlet is a complete mystery to me!

    Karin |truncationblog.com

  31. Chelsea

    I love Twitter! Totally agree that you can get away with posting way more there than on Instagram.

  32. brittany

    Yes girl! Be consistent and real! Love this!!!!!!!!!! I love when comments are personable in some way!!!! Great post!

  33. Paola

    This is a great guide, you wrote it so clear and well. Well done!

  34. Jessica

    I love this! I definitely need to get better at personal branding, both on social media and beyond. Thanks for sharing 🙂

  35. Bree Hogan

    I’m still trying to get my head around Twitter but know I need to get active on it a lot more. Baby steps! Thanks for sharing.

  36. Kristie

    I love your sense of humor! Twitter is the next platform I’m really going to focus on–I started with Instagram because I was already pretty into it before I got my blog, but now I really want to grow my Twitter. Have a great weekend!

    xo,
    Kristie

  37. Dia

    Thanks for commenting Kristie. You have a great weekend too.

  38. Dia

    The quotes I always remind myself when it comes to doing almost anything, “Little by little becomes a lot”

  39. Dia

    I really love feeling like people see who I am behind the post, like serious or personal I like for it to have a me feeling.

  40. Dia

    Thanks!

  41. Dia

    Right instead of just “Cool post” it’s like did you just want to say
    “I commented today.”
    Thanks for stopping by Brittany 🙂

  42. Dia

    Yes, I like people who are active on Instagram but not to the point it feels spammy!

  43. Dia

    I love my twitter friends! I totally agree, i think it’s because it’s easier to share other’s work.

  44. Dia

    That’s so sweet Kerry.I think it’s important for your blog to grow with you because your readers are.

  45. Dia

    I totally recommend expanding to a second platform when you’re ready but I’m just glad you stopped by.

  46. Dia

    Well I hope we are twitter friends as well 🙂

  47. Dia

    It’s easy to comment on other people’s profiles but hard to actually connect and share on Instagram. Each platform has a different strength.

  48. Lindsay Pevny

    Great advice about Twitter, they’ve been changing a lot lately, but I’ve always enjoyed how easy it is to interact, support other bloggers and share content, especially retweeting.

  49. Dia

    Right you can have a mini convo and connect with 140 characters

  50. Kelly

    Great ideas! I haven’t jumped into the Twitter realm yet…giving that a go now!

  51. Dia

    Awe find me!

  52. Dia

    Your brand rocks! Your site is so inspiring

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