Social media is a huge source of website traffic. For the most part, it’s free and allows you to reach way more people in a targeted way than you would be able to otherwise.
One way a lot of bloggers are growing their traffic and engagement using social media is Facebook groups.
Don’t take on too much
Don’t comment in every thread. It’s exciting to go into a group and see all these threads. Potential for Facebook Likes, Comments, Instagram hearts and Twitter followers but be realistic! Unless you have all day to comment on these threads and reciprocate them properly and timely, you shouldn’t sign up for everything. Pick and choose what you sign on to do.
The worst thing you can do is put your link in a bunch of threads and not reciprocate. You may think, “These groups are so large, there is no way anyone will notice if I don’t do this one thread, this once time.” FALSE! Almost every group I’m a part of have people monitoring threads and looking for people trying to cheat the system. You will be discovered and you will get called out and kicked out.
I’ve built kind of a routine for which threads I do on which days. Because I publish a new post twice a week, I can spread out my Facebook group marketing for each new post over 3 days each, counting Saturday and Sunday as one day since most groups do collective weekend threads instead of daily threads for each day of the weekend.
Get a VA
There will be times where you just can’t do it all. In fact, the more your blog grows, the more you will need to focus on other things like content, guest postings, etc., so you may want to consider getting a Virtual Assistant. I put this off as long as I could because I was certain I couldn’t afford it and could handle it on my own. Guess what? I can and I couldn’t. You can find a private freelance virtual assistant who will work with you on finding a price you can afford.
Note: Because I want to have an engaged relationship in the blogging community, I only have my VA do Click Through threads, Instagram likes and Stumble Upon threads. I don’t want them commenting as me or deciding what I repin or retweet. I want anything that I’m “saying” to actually be said by me.
Even if you join a thread with the best intentions it’s easy to forget which threads you commented on if you are a part of multiple groups. The best way is come up with a system. I use a printed copy of a form I made myself. I use two of these a week. Monday-Wednesday and Thursday-Sunday. Any time I join a thread I write it down. If you need to do a certain amount in a thread (For example, “Retweet 5 tweets”) I make a tally mark when I do one, that way I can pick it up if I have a few minutes and do a little bit instead of getting stuck trying to finish them all at night. If it’s a “Do all” thread I put a checkmark to know when the task is done.(Keep an eye out, I will have a printable copy of the form I use to keep track in my resource library!)
Pay attention and don’t be afraid to speak up
If you have a few minutes check and make sure people are following up on your threads. If you are in a thread limited to 10 people and you have to comment on each other, if you notice that one person doesn’t follow through a consistently or is leaving generic comments like “Great Post!” (which most groups prohibit) then don’t be afraid to contact an admin.
Anytime I have a problem, I find it much better to just message an admin (or email them, depending on the group’s protocol) than to try and come in and boss people around.
Think of it this way, you would be upset if you got paid the same as a co-worker who only came into work half the time, and when they did come in, they just stood around, while you did everything you’re supposed to do…. I’m sure some of us have had that coworker before but while your boss may let that slide, admins will not!
Again, don’t be the member who is only in it for themselves.
Don’t be afraid to answer questions Try to answer member’s questions but only if you have a suggestion that is useful. Also, if you have a question, ask! Chances are in a group of 1,000 you are not the only blogger with that question or struggle. You may ask a question that someone else felt silly asking or didn’t realize they wanted to know. Make sure you are leaving good comments in the posts you comment on. Comments should add to the conversation.
Avoid All or Nothing Follow for Follow
I do not do any “Follow All” or “Like All.” It would be great if I wanted to follow every blogger on Instagram, Twitter, Pinterest, and Facebook but that is not the case, I’m not that versatile haha. Followers are great but if they aren’t liking or commenting on your content they are hurting your numbers and may as well not be there. I’d rather have 10 Twitter followers who I talk to than 100 who never engage with my tweets.
When I started blogging my work sessions consisted of writing and editing. Now it seems as if I write 20% of the time and the rest is marketing, engagement and the business side of it. Facebook has helped make this so much easier and lead me to see so many rewards.
I’ve made some great blogger friends, found some amazing new blogs and even grew my own traffic and engagement.
What are some things you love about Facebook Groups?
Get the list of Facebook Blogger Groups I participate in. Now only be available in my Resource Library for my VIP’s!