Building Your Business With Storytelling Featuring Michelle Knight

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In this episode, I talk with Michelle Knight from Brandmerry. We dive into the entrepreneur mind including comparison and building a brand that attracts your dream clients. You will walk away with some real eye openers from this episode.

In this episode:

1:45 How she started her business.

4:48 Staying at your 9-5 when starting your business and the process of getting your first clients.

10:25 Her current business season and her plans.  How difficult times open our eyes in life and business.

15:10 She talks about how she works with her clients on branding and storytelling.

20:48 What is the biggest issue she sees when people are developing their brand and their story.

26:00 What she has learned about herself since she started her business.

30:35 Why it’s important to show up for your community.

Listen Here:

Click to tweets:

[bctt tweet=”When deciding when to leave your day job you have to do what works for you and your family.” username=”Diadoll”]

[bctt tweet=”There are times when you have to hustle during certain seasons of your business. -Michelle Knight, Brandmerry” username=”Diadoll”]

[bctt tweet=”Life is short. Ask yourself what lights you up and what isn’t working.” username=”Diadoll”]

[bctt tweet=”It’s during those times of strong discomfort that we experience growth.” username=”Diadoll”]

[bctt tweet=”Working with the wrong people can make or break your happiness if you let it.” username=”Diadoll”]

[bctt tweet=”People should see your brand and think ‘OMG I love that’ or ‘Ugh that’s not for me.’ ” username=”Diadoll”]

[bctt tweet=”If you’re trying to be for everyone, you’re not going to be for anyone.” username=”Diadoll”]

[bctt tweet=”Do you really know who you want to work with and are you positioning yourself? -Michelle Knight, Brandmerry” username=”Diadoll”]

[bctt tweet=”Hearts and comments are wonderful but that’s not going to pay your bills.” username=”Diadoll”]

[bctt tweet=”Stop comparing your chapter 2 to someone else’s chapter 11. -Michelle Knight, Brandmerry” username=”Diadoll”]

[bctt tweet=”The worst thing we can do pretend we have all our shit together as entrepreneurs. It’s a disservice to our community.-Michelle Knight, Brandmerry” username=”Diadoll”]

[bctt tweet=”Entrepreneurship is like a fast track in personal development.-Michelle Knight, Brandmerry” username=”Diadoll”]

[bctt tweet=”To be your best self you have to do the work.” username=”Diadoll”]

About Michelle

Michelle Knight is a Branding and Business Mentor and the podcast host of the Free to Be Podcast. Michelle has distinguished herself as an entrepreneur through the power of storytelling and its power to unite people,
especially women. She has helped transform the businesses lives of female entrepreneurs by supporting them in tapping into their story to create a standout brand and message, ultimately leading them to living a life of freedom. Michelle is living proof that no matter what obstacles life may throw at you, or chapters that may contribute to your story, you have the power to write your own ending. As a storyteller and branding expert herself, Michelle supports women to break free from the shoulds and create a life of time, financial and location freedom.


You can find Michelle here:




Mentioned in this episode

The Artist’s Way

Brené Brown

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Thanks for listening! <3

Did you enjoy this episode?

Leave a comment and let me know what you think.

Now tell me:

  • How do you connect to your audience?
  • What is something you decided to let go to be happier?
  • How do your favorite brands attract you using storytelling?
  • How did you design your brand? 
  • How did you decide your target customer? 

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