Last Monday we discussed why you need a media kit as a blogger and the response was great! A lot of people said they already had them, it was on their to-do list or that they would be going back for today’s “How-to guide.” If you didn’t catch last week’s post about why you need a Media Kit or are on the fence about creating one, you can check that post out here. So let’s jump right into it! Media kits are there to tell potential sponsors how to reach you and what you can provide for them.
So what do you need in your media kit?
You want to give them a quick snapshot of who your audience is, so they can determine if their product would even be relevant to your audience. If you run a blog targeted at single girls and childless millennials, you probably won’t be a huge benefit to a diaper brand.
You can use your tagline if it does a good job of summing this up but if not feel free to write a few sentences or a small paragraph that breaks it down for them.
You don’t have to give them every single way there is to reach (they don’t need your Skype info or Mom’s address) but the more ways the better. I pretty much have all the same info I have on my business card my media kit.
- My email address
- Google Phone Number (That I use exclusively for my blog business)
A list of services you provide
If you have no interest in coaching, then don’t put coaching. If your favorite thing to do is edit and copy then, lead with that. You don’t have to go into grave details about what you will do, that’s what your pricing sheet will be for (more on that next week). But let them get a good list of the things you will do for them and if your list is long, don’t be afraid to put “and more” on there. It may even be the nudge a potential sponsor needs to go ahead and read out.
I know a lot of bloggers are nerves that their numbers aren’t impressive enough to be listed on a Media Kit but remember there are ways to increase your numbers on social media.
If your followers are still on the lower end of the spectrum it’s important that your engagement is high.
For Twitter, the more you tweet the more people will see your tweets, the more likely others will retweet, comment, or click on your links. Also, don’t forget your hashtags!
For Pinterest, pin often. Utilize tools like Board Booster to increase the amount of repins you get. Make sure to pin good pins, that are clear and that your followers will actually relate to, want to repin and want to interact with.
For Facebook, make sure you are posting engaging posts and sharing on your personal page. Don’t just share your blog posts. Feel free to share brand relevant memes, other bloggers’ posts or videos, and to ask questions when you share your own blog posts.
Also, make sure your Facebook friends know about your page. It doesn’t make sense to have 1500 Facebook friends and only 150 page likes.
For Instagram, make sure you are posting consistently but not too much. That you are posting good images and just like Twitter, Use those hashtags!
Brag a little
I don’t see any problem with saying, “I’m kind of a badass.” I have both an “As Seen On” section and a “Previous Partnerships” section.
There is one main reason I put an “As Seen On” section is because I’ve had the privilege of writing for some pretty great websites and that being said when I am published on their sites people who read those sites and check out my post often end up on my website and so their traffic becomes my traffic.
The main reason I put “Previous Partnerships” is so that potential sponsors can see that I’ve worked with an array of brands and products.
Part of the appeal of working with bloggers for brands is putting a face to the user. A commercial with an actor or a billboard with a stock image are always going to be around but to have a person who has built their own brand as an expert or influencer makes the brand more relatable for potential customers. So show them that face!
I used Canva to put together my Media Kit. There are tons of free templates you can use. I would look under the Resume or Marketing Material sections for templates that will let you include all the above info.
Stay tuned for next Monday when we talk about making your Pricing Sheet to give to potential clients.
Have you started making your media kit yet? Anything you include on yours not listed that you feel is a must? Any big memorial day adventures? Tell me in the comments.
Couldn’t read it all now? Pin it for later: