Steel Petal Press®

Creating A Safe Space For Mental Health With Shayna Norwood

This week I spoke with Shayna Norwood. Shayna was first introduced to letterpress printing through a year – long book arts class she took while earning her BFA at San Francisco Art Institute. Since graduating she has perfected her craft while working in book arts centers from San Francisco to New York. Finally settling in Chicago, she started Steel Petal Press as a way to use her letterpress skills and unique perspective to share beauty and humor with the world through handmade stationery.

We dive deep into anxiety in the workplace and creating a safe space for employees and bosses to take care of their mental health. Shayna has done a beautiful job of creating a workplace that allows people to be people. She has also taken her mission further with her mood and activity trackers.

After you listen to the episode enter for a chance to win Steel Petal Press’ Anxiety’s a bitch tracker.

Listen here: 

In this episode: 

  • We talk about her transition into her business.
  • Why she created her mood trackers. 
  • How she deals with the stresses that come with being a business owner.
  • Why communication is so important to run a healthy business.
  • Why we have to stop glorifying overworking as a long term plan. 

More about Steel Petal Press: 

Steel Petal Press

Steel Petal Press® is a letterpress studio owned and operated by Shayna Norwood. What began as a part–time endeavor in 2008 has grown to include three presses, a paper cutter, and a small yet awesome team. Together we print, package and ship each item by hand from our Chicago studio.

You can subscribe to the podcast on your favorite platform:



Google Play

Thanks for listening! <3

Did you enjoy this episode?

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Giveaway : 

Leave a comment below and let me know your holistic tips for managing stress and anxiety for a chance to win a free Anxiety’s A Bitch Tracker.

Anxiety’s A Bitch Tracker

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