Goodbye 2016, Hello 2017 Goals, Dreams & All

Goodbye 2016, Hello 2017 Goals, Dreams & All

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Happy New Year. This is going to be a super huge goals post as it will encompass my December goals recap, January goals, annual review, and annual goals so enough pussyfooting around let’s get this done.

December Goals

Personal Goals

  • Move and unpack the new place.

I can’t tell you what happened. Maybe it was seeing all my stuff in a smaller place or the fact I’d spent most of the week unbelievably sick and sleeping, but I got this crazy fire in my body, and I was unpacked pretty much the next day. I had a few people offer to help me unpack, and I was like, “Yeah I’m done.” (Also PSA- Don’t offer to help me unpack, offer to help people move their stuff, that is the hard part. If you help me unpack I’m either going to take even longer telling you where to put stuff or have to look for things once you left because I don’t know where you put them. I know you’re trying to be nice, but I can decide where to put stuff, I could use help lugging it down a flight of stairs and up two more. Although I do totally appreciate you thinking of me.)

  • Get all my Christmas shopping done.

Christmas shopping was about an hour at one store. I know a lot of people commented that it worried them that I wasn’t done at the start of December, but I had like five gifts to buy and had them all picked out.

  • Have a great time at Christmas with the family.

It was exhausting but so much fun. I got to spend a lot of time with my big sister. To be honest, it was probably the first time we’d spent more than a day together without wanting to fight. DAW! Look at us growing up.

Blog and Freelance Goals

  • Continue working on Launch Your Signature Course!

I have been working on it pretty hard This course and the community behind it are amazing!

  • Finish working on

No, sadly I spend most of my website development time working on my course site but sadly I had a major technical issue on it the other day, so this is on hold (more about this all later).

  • Finish the articles for my feature in All Things Trend Magazine!

So as it turns out, I only have to write one. Whew! I have two drafts of two different articles but haven’t decided which one will go to the magazine.

  • Have 500 Facebook page likes

522! Finally! I have been trying to climb that mountain for a while.

  • Have 2850 Twitter Followers


  • Have 1040 Instagram Followers


  • Have 900 Pinterest Followers


  • Create at least one new Resource for my Resource Library

No. Maybe I should have only read one book and worked on this. I did start one and have a fantastic blog post ready to share with it, but it will be out later this month.

  • Post at least 5 times this month


  • Spend at least 10 minutes a day engaging on each of the above social media sites. That means repinning, responding to tweets of others or seeing what their links are, etc.


  • Crush the webinar I have scheduled this month. December 17th! Save the date!

My partner had to postpone, but there will be more webinars in 2017!

Health and Fitness

  • Walk 7,000 steps a day
  • Make meals at home 80% of the time or only eat out 4 times of the week.
  • Go to a gym class at least 3 times a week.

So I’ll just answer all of these together and say I sucked at Health and Fitness in December. Lol.

Wow, what a month. Now I want to take some time to review the progress on my yearly goals.  I set goals a year ago and then revisited them over the summer and discovered I aimed kind of low, so I raised them.

2016 Goals

Travel: Travel to Los Angeles and attend Blogher 16

I did, and it was amazing! You can read part 1 and 2 of that journey.

Publish Articles 262

So, this is a little hard to gauge. I published roughly 91 articles this year as Dia Darling. When I set this goal, I was publishing 2 posts week on, 1 guest post a month and about 1 post a week at my job. By that math 262 was a long stretch, but I had managed to do over 200 in 2015, so I said, “I got this.” I didn’t take into account that the first few months of my blog I was publishing about 5 times a week.

I started the year with the intention of publishing twice a week, once on Monday and once on Thursday. As summer, blogger burnout (link), a break-up and 2nd job change took it’s toll I made the decision to temporarily publish one post a week.

After a while I started to occasionally publish twice a week but ultimately decided that it would be better for my business as a whole to spend the time writing, editing, creating graphics and marketing the 2nd post on other projects like guest posting, working on content upgrades, taking courses and creating my course.

At my new job, I do a lot of copywriting and company blogs, so I am more than positive I have hit that doing on average 4-10 blog posts a week there, but I don’t count those toward my business goal. This year I will be making that a smaller goal. As I only plan to publish once a week on my blog.

Social Media

I mentioned my social numbers above, so I won’t repeat them, but I am happy to say that I did hit all my social media goals for 2016!

  • Facebook 500
  • Twitter 2000
  • Instagram 600
  • Pinterest 600

I had an amazing year. I built some strong relationships, worked with some terrific brands and learned a lot.

For this year I wanted to go a little bit of a new direction. I wanted to think of all the things I want to do and all the big projects I wanted to accomplish each month. That being said from now on my monthly goals post will include a monthly objective.

This may change because as we know, life happens but here are my large monthly goals:

January– Get The Balanced Side Hustle Up website up/ List Building

February– Create a free video course

March– Launch Month

April– Create Facebook Group

May– Launch free teachable course

June– 2nd launch / Blogher 17

July– List Building Month

August–  Podcast connections month and Launch

September– Content Heavy Month- Guest posts and creating copy for launch month.

October– 3rd Launch

November– E-book

December– List building Month

Annual Social Media Goals:

Facebook Group: 200

Instagram: 1700

Pinterest: 1200

Twitter: 5000

Facebook Fan Page: 700

So with these yearly goals, I would subtract the current amount and divide it by 12 to see how much growth I need for each month. Having large goals is great but breaking them up into small chunks makes them more attainable.

For example Facebook Fan Page 700 goal – 522 current = 178 for the year so roughly 14 a month to hit 700 by the end of the year.

Other Goals:

  • Launch The Balanced Side Hustle
  • Start the 2nd form of content (think video or audio)
  • Attend Blogher 17 in Orlando
  • Work with more amazing people and brands.
  • Publish 76 blog posts.


January 2017 Goals

Objective: Launch (this won’t be the full course, the official launch date is March 6th). I was hoping to launch February 27th, but I had family and social obligations heavily in February and wanted to give the launch and you guys my full attention.

Personal Goals

Blog and Freelance Goals

  • Continue working on Launch Your Signature Course!
  • Finish the articles for my feature in All Things Trend Magazine!
  • Have 536 Facebook page likes
  • Have 3148 Twitter Followers
  • Have 1115 Instagram Followers
  • Have 966 Pinterest Followers
  • Create at least one new Resource for my Resource Library
  • Post at least 4 times this month
  • Spend at least 10 minutes a day engaging on each of the above social media sites. That means repinning, responding to tweets of others or seeing what their links are, etc.
  • Crush the webinar I have scheduled this month.
  • Do one guest post or contributor article.

Health and Fitness

  • Walk 7,000 steps a day
  • Make meals at home 80% of the time or only eat out 4 times of the week.
  • Go to a gym class at least 3 times a week.
  • Lose 5 pounds. I won’t put my weight but I started a new fitness program and am excited about it. (More details to come.)

Starting the year off strong with over 1500 words, lots of goals and lots of plans. I hope you are excited to take this journey with me.

Thank you to all my wonderful friends (cyber and real life) for being there for me this year (too many to name),  thank you to Jenn from for being the kick in the pants I need and a constant source of motivation, thank you to all the women I’ve learned so much for over the past year, Mariah Coz, Megan Minns, Melyssa Griffin, Maya Elious , Krista Rae, Brittney Lynn and Meera Kothand to name a few, and to all the people who take the time to read my blog, comment, connect and make my day. So much love your way! I hope 2017 is a beautiful year for all of the you.

Now tell me, what do you have on deck for 2017? What do you want to accomplish? What was your biggest accomplishment in 2016? Let me know in the comments.


  1. Emily

    I don’t know how you do all of this!!! Girl, I’m coming to you for blogging advice miss guru 😉

  2. lisa

    These are fantastic goals! I need to make one of these and make set goals for this year with my social media accounts!

  3. Krista

    You are the sweetest, thanks for the shoutout. I can’t wait to see you crush all these goals in 2017!

  4. Sola

    I love how detailed and realistic these are! It’s giving me a lot to think about. Sending good vibes your way for success.

  5. Dia

    Thanks Emily. If I gave up vodka I’d probably take over the world lol jk

  6. Dia

    Thank you Lisa. Happy 2017!

  7. Dia

    Awe thanks Krista! You rock!

  8. Dia

    Thanks Sola! <3

  9. Ali Rost

    Wow .. isn’t it amazing that you can accomplish in just a month or even a year? You’ve inspired me .. I’m going to make some written goals so a year from now I’ll be able to look back & feel proud. Way to go! 🙂

  10. Dia

    Thanks Ali!

  11. Dia

    Happy new year!

  12. Rachel

    WOW! Seriously?! How do you do it? Great goals list. I admire it. Good luck in 2017!

  13. Dia

    I really appreciate you saying that Rachel! Best wishes this year!

  14. Mary

    Dia! It was such a pleasure meeting you at BlogHer’16. It was an amazing experience. I am so impressed with all that you do. Good luck on these next set of goals.

  15. Sarah Jean Althouse

    Congrats on hitting your social media goals! That’s what I’m working on now. Good luck in 2017.

  16. Kathy Brown

    Wonderful list of goals. This is something I really need to do for myself. Writing down annual goals is a great way to stay motivated and focused.

  17. Jenny

    You go girl! It looks like you already have a lot of wonderful things ahead of you this year. Can’t wait to see what you launch.

  18. Melanie

    I have seen so many amazing lists of goals and it is inspiration to start my own! It is so helpful to write things down! Will hopefully be creating my own soon! Thanks for sharing!


  19. Dia

    Wow that seems like such a long time ago! How time flies. I hope you have a great year 🙂

  20. Dia

    Have a great 2017 and thanks for visiting. Good luck on the goals you end up setting 🙂

  21. Dia

    Awe thanks Jenny!

  22. Dia

    Yes and don’t forget to share them, put them somewhere you can see and set reminders to look at them often!

  23. Dia

    I hope your 2017 is great!

  24. Maya

    I love posts like these! A break from learning a new strategy. Really glad I was indirectly part of your journey. ❤❤

  25. Dia

    Oh wow Maya! Thank you so much for stopping by and checking out the post. I really have learned so much from you this year. You are a true inspiration.

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