How Bloggers Can Save Time On SEO & Keywords

How Bloggers Can Save Time On SEO & Keywords

I am very fortunate that my day job and personal business and blog have some serious overlap. Things I learn as a blogger and strategist can help me in my day job and vice versa. I am constantly submerged in branding, SEO and copywriting which is amazing!
I know not everyone is as fortunate as I am. I know some of you go to jobs that feel more like a paycheck than a career in fields that you just fell into and have no passion for.
If you are a blogger chances are you started your blog for passion or purpose. You had a passion you wanted to feed or you had a purpose you wanted to share with the world. One recent thing I’ve been learning is how important SEO and keywords are.
Platforms like WordPress have made it easier really to optimize your posts using keywords and SEO tactics.
Keywords tell Google what your post is about and help get it in front of the people looking for what you are writing about.

How to Discover What Keyword to Use

This might seem cut and dry but it really isn’t. Say you want to write a blog post about the best way to lose weight after you have a baby. You may automatically assume that, “Post- baby workouts” is the way to go but what if it’s not? How can you be sure?

4 Ways to Research Your Keywords

Google Keyword Planner
You will need to have a Google AdWords account (it’s free). This tooL is normally used for planning Google Adwords campaign but is a great source for keyword research.
Hop into Google’s Keyword planner and search the term you have come up with.
Google Keyword Planner
You can fill in the rest of the information but it’s not necessary and might be difficult since you don’t want to make the post live before you do this.
On the next page, you will see what searches are popular in relation to this term. Then you can pick one with a high search volume to use as your keyword.

Google Keyword Planner
I also recommend making a note of different popular keywords with a high search volume and try to actually use them in the posts content.
Don’t be spammy, “I lost 20 pounds with this post-baby workout, some of the best exercises after baby are very similar to this workout that I recommended after giving birth.” Is that how people talk? No, and Google will recognize it and possibly punish you for it.
Searching Google Like a Reader.
Go to google and start typing your proposed keyword. Google’s predictive text will start population what is commonly searched.

Google SearchYou could also search in the form of a question, to see what people are searching for specifically because we all talk to Google like it’s our mom, “How do I lose weight now that I’ve had the baby, Mom Google?

This also helps us realize what terms to avoid that could be sending the wrong people to your post.

Google Search

BuzzSumo is one of my favorite places to do keyword research because it doesn’t just tell you what people are looking for but what other posts are out there on your topic.
This is a paid service if you want to see all the search results but you can still see a decent amount of them without an account.BuzzSumoBuzzSumo

Grab My SEO and Keyword Worksheet to make sure all your blog posts are optimized! 

Google Trends
Google Trends is exactly what it sounds like. It lets you know what people are searching for.
It shows you how popular the keyword has been over time, what regions it’s popular and related queries (or search terms) it also lets you compare it against keywords you may have been considering.

Popularity Over Time
Google Trends Popular RegionsGoogle Trends Related QueriesGoogle Trends Comparison of Search TermsGoogle Trends

Places to make sure you are using your keywords:

  • In the copy
  • In the meta description
  • In the headline
  • In the tags
  • In social media posts

[bctt tweet=”Get a handle on your blog’s SEO with Keyword. Get the easy tips here. ” username=”Diadoll”]

I know often when I come up with a post idea words just flow out and I make a quick note in a Google Doc and come back to it later. Doing keyword research, outlining your post and creating your SEO information is a great way to make sure what you are writing is truly optimized for SEO and will be seen.
I’m sharing my own personal SEO formatting pre-writing worksheet to make sure your content is on point. Get it here!
SEO doesn’t have to take up a lot of time or be overly complicated. A little preparation and organization can be great for building your website and getting it found.
Also if you haven’t signed up to attend my live webinar with Angela Ford, Cut the Crap, this Tuesday at 7:30 pm CST you can do so here!

How do you prep your posts for SEO and keywords? Tell me in the comments.


  1. Michelle Rogers

    Thank you SO much for this — it is very helpful!! I’ll share on Twitter.

  2. Madeline Casey

    Wow, this is such good information to have! Thank you so much for sharing! I should start thinking about this more for sure.

  3. candy

    The magic of using key words. You always explain everything in normal language so I can understand.

  4. Jen

    Why have I never thought to use Google to test out potential keywords? So simple but so genius.

  5. Emily

    I needed this!!! Thank you for making it all sound so clear! Pinning for later 🙂

  6. Liz Mays

    I try to use several keyword variations in my posts, but you’re right. You still need to be as natural as possible.

  7. sydney

    I feel very new to all of this still so this is really helpful for me!

  8. Valerie

    I need to spend more time on keywords. Great resource. Thanks.

  9. Christine Anne

    Great post! There’s so much to learn about SEO. I’m going to have to check Google Adwords outs.

  10. Sam

    Oh my goodness…this is SO helpful! I’ve been struggling with this so much. This is a very comprehensive guide on how to tackle this tricky part of blogging:)

  11. Joseyphina

    Finding the right keywords for your site can be hectic but the info you’ve provided sounds really resourceful. Thanks for sharing

  12. Kaley

    WOW! I’ll need to start implementing this NOW!

  13. KP

    SEO is not my strong suit, but it’s so important for success in blogging. I try to spend a fair amount of time on Google Keyword Planner before finishing a post. Buzzsumo sounds like it could be VERY helpful!

  14. Shane

    Now that I’m taking my blog full time, I need to devote more time to SEO strategy. Thank you for the solid tips!

  15. Rachel

    I always forget about the keyword planner. It’s such a great tool! Thanks for sharing this!

  16. karissa Ancell

    This was very helpful. I am trying to start figuring out SEO. I get the very basics but need to start understanding it better.

  17. Dia

    I’m glad you found it helpful!

  18. Dia

    No prob. I wouldn’t say I’ve mastered it but I’m trying to get a better grasp on it.

  19. Dia

    I hope they are useful!

  20. Dia

    I love it just for research!

  21. Dia

    HAHA Yay!

  22. Dia

    No problem 🙂

  23. Dia

    Thanks Sam 🙂

  24. Dia

    Yeah don’t let it scare you off. There is a lot of stuff but focus on what applies to what you’re doing.

  25. Dia

    Thanks for stopping by!

  26. Dia

    Thank you Latasha!

  27. Dia

    Yay! I’m glad I could help.

  28. Dia

    It’s unpleasant for bots and humans when you’re too spammy. But I’ve never noticed anything like that on Eat Move Make. 🙂

  29. Dia

    Thanks Em!

  30. Dia

    It’s free and quick lol

  31. Dia

    Awe thank you Candy!

  32. Dia

    Thanks for stopping by Madeline!

  33. Dia

    Awe thanks Michelle!

  34. Adeel Sami

    Hello, Dia!

    I am still learning the SEO and really the tools you mentioned are the best at their jobs!

    And, the Google’s auto-suggestion is the marvelous!

    They are all the best of the strategies simplified by you. 🙂

    Thanks for that!

    ~ Adeel

  35. Mama Munchkin

    These are great tips. I just purchased keywordsearch which is also a helpful tool. But, of course free is always a little bit nicer 😉

  36. Sarah @ Accidentally Crunchy

    This was a really helpful post! I hadn’t heard of some of these tools – looking forward to testing them out! Thank you

  37. Chrissa - Physical Kitchness

    Ok this is probably a really stupid question, but every time I try to get on Google AdWords to do a search, it prompts me to enter my credit card and billing info. Do I need to do this? If so, how do I avoid being charged for anything? Thanks Dia!

  38. Dia

    No a stupid question at all. You can put your credit card in and as long as you don’t create ads you won’t have to worry about being charged. Hope this helps!

  39. Dia

    So glad you found it helpful. It’s not totally inclusive but it’s a start. 🙂

  40. Dia

    Hope it helps!

  41. Dia

    I haven’t used that but starting out free is always nice. As far as paid goes, Moz is amazing.

Leave a Reply

Your email address will not be published. Required fields are marked *