Why Bloggers Should Create a Reader Survey & What to Ask

Why Bloggers Should Create a Reader Survey

So at the end of  year I decided to do my first reader survey.

I was in the process of developing my first digital product and wanted to make sure it was something my audience would actually respond to because let’s be honest creating a digital product and a product launch can take a lot of time and you don’t want to spend the time if no one is interested in it.

It was very interesting to me and I want to thank everyone who took the time to fill it out.

YOU ROCK!

Step 1- Determine what you want to know

Before I go into the results I want to tell you a little bit about how I setup it up. First I thought about my blog and the target demographic I had in mind when I created it, I wanted to identify if this was in fact who my readers were.

One of the blogging courses I took via The Nectar Collective suggested creating an avatar of my ideal reader and I wanted to see if they match up so based on this description, I came up with a few demographic questions.

My avatar: Lisa is a 20 something associate at a small company. She doesn’t love her job but appreciates it as a stepping stone to gain experience and income while she figures out her ultimate goal of working for herself.

She hasn’t found her main passion because she has a lot of different interests.

Her friends would describe her as funny, motivated and sincere. She’s single, no kids. She spends her weekends with her friends or maneuvering the dating world. She values her friendships and considers friends her second family. She just wants to live a full and happy life but is having trouble navigating it all.

She needs guidance and someone to help put things in perspective.

Next I thought about the product I was creating and the different type of blog posts I’d done, as well as which posts had done well over the past year (My top ten blog posts of 2015 and how they helped me prepare for 2016). I knew which posts got a lot of views but I wanted to know what the people on my email list and the people who cared enough to take the survey wanted to see more of.

 

Step 2- Create the survey and promote it.

I compiled a list of 10 multiple choice questions and set up a survey on Survey Monkey. I went with multiple choice questions to make this was as easily as possibly and more likely for people to fill out. I didn’t want them to have to think about what they’d seen on my blog I wanted to remind them using titles of past blog posts and just try to make it as quick and painless as possible.

A lot of bloggers add a comment section at the end and that is a great idea but for the purpose of my survey I decided to just stick to 10 multiple choice questions.

After I created the survey I shared the link on social media, my email list and on multiple blog posts over the course of 6 weeks.

 

Step 3- Check the results and close the survey

I know there are other options out there to host your survey for free but I went with Survey Monkey because it’s easy to set up, the first 100 responses are free and they give you some pretty cool charts with the distribution of answers to clearly read.

 

So let’s review what exactly I learned from this survey.

Which blog post title are you more likely to click on and read?

5 Tips to Beat Writer’s Block + A Freebie!
40.00%

The 12 Men You Meet Online

20.00%

60 Second Meditation For Anxiety

20.00%

Pecan Pie From Scratch Recipe

20.00%

What issues do you struggle with? (Select all that apply)

Balancing it all
50.00%
Anxiety
20.00%

Organization

20.00%
Staying Focused
40.00%
Making positive choices
 0%

What content would you like to see more of on my blog?

Self-Development Tips
20.00%
Career Development Tips
10.00%
Side Hustle Tips and Tricks
50.00%
Humor Pieces and Fun Ideas
20.00%

How did you discover Allthethingsido.com?

I know Dia or she reached out to me.
10.00%
Social Media
80.00%
From a Blog She Wrote on Another Site
10.00%

 What is your relationship status?

Single and Over it
10.00%
Single and Ready to mingle
0.00%
Dating Casually
10.00%
In a Serious Relationship
20.00%
Living together
20.00%
Engaged
10.00%
Married
30.00%
Divorced
0.00%

Work Status

Employed
30.00%
Working For Yourself
30.00%
Unemployed/ Retired/ Student
30.00%
Working Full Time and Have a side Hustle
10.00%

Age

<27
50.00%
28-35
10.00%
35<
40.00%

Would You Be Interested in Content Upgrades Like Workbooks or Webinars?

Yes
60%
No
40%

Are you a blogger or aspiring online business owner?

Yes, I blog or run an online based business full-time.
70.00%
No, I don’t do either of those things.
10.00%
I want to start blogging or an online business.
20.00%

Are you happy?

Yes, sure things could always be better but overall life is great.
80.00%
Not really but I want to be.
0.00%
In some aspects but other areas of life are missing something.
 20.00%

3 Reasons You Should Conduct a Reader Survey

You can re-evaluate where you are marketing your blog

While I didn’t specifically ask which social media platform readers found me on I can see that a large percent of readers are a result of social media. A whopping 80%. Based on that alone, I feel great about the fact that all my efforts on social media are going well and know that it is growing my blog audience.

You know if there is a demand for your product or services

Two things I really wanted to focus on was balancing the many demands of everyday life as an aspiring freelancer or blogger and how to get started without hitting all the bumps in the roads I did, or without wasting the time on things that I did.

While not everyone had an interest in webinars or content upgrade 60% of my readers are and that’s a good percentage. Based on the results there is a need for the product I’m designing and that is all that matters. You won’t have  100% interest in your product or your site. Not everyone will be a reader and not all readers will be customers.

You hear it from the source

I remember growing up and hearing if you want to know something go to the source. Basically don’t assume things or base it off of rumors, you ask the person it involves. If you directly ask them what they need, what problems they are facing or what they would like to see more of you know if you are targeting the right audience and if you can meet their needs.

Full disclosure if you are just blogging for fun or your love of writing then you can go ahead and write about what you love.  I always say, Do it for love.

But if you want to really grow your brand, sell e-course or build your blog as a business or whatever ultimate goal you may have, you need to be sure you are reaching the right people with the right tools. The purpose of a reader’s survey isn’t to change your blog’s focus or make you abandon your passion (if that was the case you can just keep working for other people) it’s to let you know if you are going about it the right way. Is your marketing on point? Is your content appropriate for your audience? Do people need what you’re “Selling?”

So what are you waiting for? Have you ever done a reader survey for your blog or a customer survey for your business? What’s holding you back, if not? What did you learn, if so? Tell me below.

Special Announcement:

This Thursday, February 11th I will be cohosting a Blab on how to grow your Twitter following.  You can subscribe to the broadcast here.

BLAB

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