Why You Need to Update Old Blog Posts

Remember when you started blogging and your posts may not have been the best and even if they were well written you they didn’t get a lot of attention because you hadn’t exactly mastered the whole SEO and online marketing thing?

Don’t let those ideas die in the blog graveyard, bring them back to life.

[bctt tweet=”Don’t let those ideas die in the blog graveyard, bring them back to life. ” username=”Diadoll”]

When I start blogging I was churning out content on a daily basis and I’ll be honest with you, it wasn’t all that great.

The ideas behind the posts were admirable but I was trying too hard to be a nonstop content machine because I was sure that was the way to get more readers and grow my following.

Never mind actually creating good content with pin-worthy images or thinking about SEO.

Over the past 6 or 7 months, I’ve been working hard on my brand, business, and blog.

I won’t walk you through my entire marketing and content strategy but I will tell you some key things I did:

  • I decided what I wanted to focus on.
  • I defined my target audience.
  • I changed my menu titles and blog categories to make things more clear, concise and focused.
  • I installed Yoast SEO to make sure my posts were better equipped for Google.
  • I started utilizing tools like Canva for graphics and Hootsuite to keep myself present on social media.

But what about the posts themselves?

I am a very organized person to the point that it’s a little bit dorky. I keep all my blog posts on a spreadsheet organized by month with the blog post title, URL, category and a few other things.

When I changed the menu titles on my blog I had to go back and evaluate all of my old posts and decide where they belonged in my new game plan. When I did this I realized a few things including; some of those posts weren’t very good, some of them weren’t very long (We’re talking less than the 300 words Yoast recommends) and some of them didn’t have graphics.

I published dozens of posts last year so it wasn’t like I could sit down 2 hours after my 8:30-5:30 (9-5? Ha I wish) and update them all but I did need to start incorporating that into my schedule. Every so often I go back and reread older posts and take about half an hour to improve them and then add it into my social media rotation to see if I can get more engagement on it.

Ways you can improve your older posts

Update the graphic

Maybe I was just late to the game but I feel like it was only last summer bloggers really started raving about Canva and using it to create killer images for their blogs and businesses. So I’m sure there are a few blog posts that could use little sprues.

I love quotes so as space fillers I would pick quotes and talk about what they meant to me. Now quotes can make for great graphics and get lots of engagement on social media. Too bad my quote graphics looked like this:

08.11.15

 

 

 

(I haven’t gotten around to updating them all yet, so no trash talk lol I’m a work in progress.)

Thanks to Canva I’ve been able to make better graphics like this one:

Do whatever floats your boat

Make the SEO elves happy

If I knew then what I know now…. But good thing it’s not too late to add SEO.

When I started my blog I had this ill-informed notion that writing good content and putting it online was all it took. Now I know a lot of components go into making a blog successful and one of the biggest is SEO.

I didn’t have an SEO plugin so I wasn’t creating focus keywords or snippet preview. I wasn’t checking to see if my blog titles contained stop words or not. I was holding myself back.

If you don’t have an SEO tool get one!

Fix your writing mistakes.

I have been writing for as long as I remember. Writing blogs, journals, novels, stories, plays, songs and poems my whole life. I’ve been blogging and freelancing professionally for 3 years and running All The Things I Do for a year and a half and I am still always learning.

I follow bloggers who have been writing professionally for 10 years or more and they will admit they are still learning. Because things change, we grow, our opinions change and as our experience happen we have more things to say.

I cringe at some of the things I wrote a year ago. I also will go back and be hit with inspiration for new ideas. A lot of bloggers will go to other blogs to get inspiration but you can totally get inspiration from your own blog.

  • You can do an update on an old post with new information. Think follow-up piece.
  • You can add text and create an E-course from it that provides more information.
  • You can create a social media challenge based on it.
  • Make a podcast episode from it.

I think of it like this, my blog is a huge part of my brand and professional appearance to the world so anything that isn’t my best work is a reflection on me and I need to do whatever I can to improve it.

Do you ever go back and update your blog posts? What are some things you did when you started out that make you cringe looking back? What is one of the biggest lessons you’ve learned? Tell me in the comments.

 

Are you looking to find your audience, grow your blog and reach the right people? Sign up for the FREE 4-Day Define Your Brand, Define Your Niche e-course here.design fb

96 comments

  1. Cori

    I’ve been making notes while reading this post. One thing that confuses me. When you update the post, will it automatically jump to the top of the blog feed? Or do I need to update it, then create a new post linking back to the updated one?

  2. Samantha

    Updating old posts is extremely important! Also… a tad bit embarrassing for me because my old ones were a mess. I would create the graphics on my phone… terrible idea haha!

    xoxo, Sam | thehauntedhousewife.com

  3. Aishwarya Shenolikar

    This is really good advice! I was reading some posts from long back and there was room for improvement. Adding graphics will be my first step! Thanks for this! 🙂

  4. Michelle Rogers

    Oh my goodness, you are so right! I really need to go in and do this on my blog!

  5. Debs

    Love these ideas. Now I have to get going on the updates.

  6. candy

    Wonderful content, I have been slowly working on this.

  7. Rachel

    Love this! I’ve been meaning to go back and update old posts. It’s a never-ending list!

  8. anvita

    Such good information. Thanks for sharing. Need to dig out some of my old posts.

  9. Miriah

    This are some amazing tips! Thank you for sharing!

  10. kp

    This is so true!
    Since I just started blogging a few months ago I don’t have much old content, but I can already see that in a few months from now my images and branding will be different. It’s so important that everything matches your brand.

  11. Dia

    Yes there is always room to improve I say. I hope blogging is going well.

  12. Dia

    Thanks for stopping by!

  13. Dia

    Thanks Anvita.

  14. Dia

    Haha at least you realized it.

  15. Dia

    Good luck on your updates. 🙂

  16. Dia

    No unless you have your pages set up put certain pages first. That’s why I go and put them out in social media again and sometimes even drop them in facebook groups to see if with the new pictures and text they get more engagement.

  17. Dia

    Thanks Candy!

  18. Dia

    Word to the wise don’t stress yourself out about it. Do a post every so often when you have the chance.

  19. Dia

    I know what you mean. There is always more to do!

  20. Dia

    Good luck Debs!

  21. Emily

    This sounds so daunting but totally necessary! Ugh! Why are you always right, Dia?? haha PS I wish I was that organized! I need to start spreadsheets 🙁

  22. Dia

    It is if you go in with the thought of, “I have to do it all now” it can be super overwhelming. I find this is a good thing to do when you have writer’s blog or can’t think of a topic. That way you are still being being productive.

  23. Joanna

    One of my fav things to do is to bring back new blog posts. Just working on some today 😉 Great post!

  24. Dia

    Thanks so much 🙂

  25. Liz Mays

    My to-do list is never ending, but this is part of it. I have lots of very brief content that could be changed and improved upon big time. I need to just build it into my week.

  26. Amber Starr

    GREAT tips! I’ve been slowly working on my old posts ever since I moved to WordPress.

  27. Jenny

    Going back and updating old posts has been a complete work in progress for me because a lot of my posts the first few months were completely horrendous and I ended up completely scrapping them because they were seasonal collages and not relevant anymore.

    xoxo, Jenny

  28. Amanda

    I never thought of it in the ways you presented and by doing just a little at a time. I probably should get started and doing that now!

  29. Suzette

    You’re right! I’m going to dig up some old posts. It makes so much sense to do this!

  30. Chris Huston

    This is such a great reminder! It’s so easy to update a photo or link and then you have brand new content no one has seen! I am going to do this:) Thanks so much for the inspiration!

  31. Maegan Clark

    Ah! I SO need to do this! What SEO tool do you use?

  32. Chelsea

    Last summer, I took some time to completely update the images, Pinterest images and other random things on my blog posts. It totally paid off, some of my posts doubled in traffic!

  33. Francesca - From Pennies to Pounds

    I’ve only just started blogging but I’ve already gone back and changed images. And I just installed Yoast too, which was so helpful for my last blog post! It’s a fab idea to update them. They can have such good information in them too.

  34. Samantha @ Momma Wants Java

    I love these tips! I’ve been slowly working my way through my older posts, updating the featured images. There are a few recipes that DESPERATELY need some new photos. I love that you mentioned to go back and fix the SEO. It’s never too late!

  35. Britt Behind the Scenes

    I just did this was mine! I thought about it by accident really, and realized how important this was! Thanks for sharing!

  36. Klauss

    Timely and useful post! A few days ago also thought that it would be nice to check grammatical errors in old post 🙂

  37. Lisa (BadMammy.com)

    Some great advice here – it’s something I need to sit down and do properly soon, I’ve been doing it in pieces with the graphics but there are definitely some which require actual editing and backlinks to other posts etc. Another thing for the to do list! Thanks!

  38. Kristen Kavan

    this is just what I needed. I’ve known I needed to do this but have just been so lazy! you’ve given me the best encouragement to do it! thanks!

  39. Heather @ The Nerdy Fox

    I’ve just started doing this. I wasn’t planning on growing my blog so I didn’t bother with seo and things of that nature. I’m slowly going back and updating everything. I started with my most popular posts and updated them. It’s nice actually, going back and reading what I’ve written and reading the comments. 🙂

  40. ValAroundTown

    Thanks for the great advice, I will have to go through my old posts and give them a mini make-over!

  41. Dana Brown

    I’ve been updating my old posts with new affiliate links and I’ve seeing an increase in revenue. Also found a lot of posts that I just want to delete – don’t fit in with my current focus and not the best. But not sure if I should delete or not (they’re not getting traffic)

  42. Kate - Highlights Along the Way

    I just recently did this with about 40 old posts – I am already seeing a little more attention to them from google! I was so lazy about SEO plug ins, I didn’t add it til more than a year in – so glad I finally did!

  43. Tiffany

    Love this! I am in the process of going back and re-vamping all my posts too! I absolutely love the Yoast SEO plugin 🙂

  44. Rachel

    This is such a smart idea! I know I didn’t market ANY of my original posts. I would share them on my personal Facebook page for family and friends, but nothing besides that. I should definitely go back and get to work!

  45. Michelle

    Thank you so much for sharing!! I started blogging about 6mos ago and I feel like I have learned SO much and still learning!! I think that’s why I love blogging so much because it is a constant change!! I will most certainly be reflecting on some of my original posts!!

  46. Danielle Greco

    Sometimes when I see old posts I am in shock lol. It’s amazing how much one can improve over just a year + . I wonder what my perspective will be like in 5 years. I love giving old posts a face lift. Great post!

  47. Jenn

    This is some great advice! I am doing this exact thing right now. My favorite piece of advice was getting inspiration from your old content, you are so right.
    Congratulations on your course! I’m signing up now! Cannot wait to see what you have set up!!!

  48. Ali B

    Great tips! I need to focus on the SEO of my old posts. I’m going to take them a few at a time so it isn’t overwhelming.

  49. Dia

    Yeah don’t try to sit down and update your whole catalog in one day. Try to just do it when you have the time.

  50. Dia

    AWE Thanks so much Jenn you are always a huge support!

  51. Dia

    Thank you Danielle. I know what you meant… it’s like “What is this?”

  52. Dia

    Remember little by little becomes a lot.

  53. Dia

    Welcome! I hope you fall in love with it, if you haven’t already.

  54. Dia

    Yes. Update them then share like crazy/

  55. Dia

    The funny thing is the yoast one is so simple and quick, but it can seem like a lot until you add it.

  56. Dia

    Way to go Kate

  57. Dia

    Some blogs would say delete them but I say update them then make a category for random stuff. I have a category “Just for fun” for these sort of posts.

  58. Dia

    Good luck Val

  59. Dia

    I know there is always room to improve, I’ve been doing my worst posts but should check out my most popular ones.

  60. Dia

    I’m glad i could be helpful!

  61. Dia

    Haha there is always so much to add to the to do list 🙁

  62. Dia

    Yes. There are some posts I finished at like 11:55 and just wanted to go to bed and didn’t proof well.

  63. Dia

    Awe thanks Krista lol

  64. Dia

    It really is a smart thing to do. Thanks for stopping by Britt.

  65. Dia

    That’s awesome Samantha! I hate all of my food photos still trying to master good photos.

  66. Dia

    Pinterest is such a huge source for traffic if you have good pins!

  67. Dia

    Welcome to blogging. SO awesome you are starting on the right track!

  68. Dia

    Yoast! I really like it, it’s simple.

  69. Dia

    I tried to have the goal of one post update a day but realized that was a little unrealistic. Now I just hope to do 1 or 2 a week. Little by little becomes a lot.

  70. Dia

    Thanks for stopping by Chris 🙂

  71. Dia

    Thanks Suzette.

  72. Dia

    It’s a work in progress for me to. I get what i can.

  73. Dia

    Good luck Amber 🙂

  74. Dia

    Yes don’t overdo it, just when you have time.

  75. Jacqui Odell

    This is good advice. I actually plan on start doing this over the summer.

  76. Courtney

    This post has totally given me a new look on my old posts, I always thought it was sad that posts I wrote in the past will be forgotten but I also didn’t see too much point in updating them. Now I totally see why and how I shouldI update them. Thanks!

  77. Tiffany

    I’ll be honest- I thought I could just skim this post but it was so chock full of good info I had to read every word! 😉 Great advice! I have some work to do! Thanks 🙂

  78. Allison Gallagher

    I’ve never even thought about doing this! I definitely will, now!

  79. Debra

    I just rebranded last week – and while it’s a painfully slow process, it’s one I’m working on! Old posts – ugh!!

  80. GiGi Eats

    Oh wow! I need to go back to when I first started my blog and re-read those blog posts! They’re wildly different from what they are today (much more celebrity based, haha)… I should try and update them too. This shall happen when I have a day to really sit down and focus on them!

  81. Marcie W.

    I celebrated my sixth year blogging this week, so a post like this truly comes at a great time. I actually have a VA going through old posts to edit grammar mistakes, spacing issues and more. I think I will have him work on SEO keywords and updating graphics next.

  82. Dia

    Another thing I was thinking is adding click to tweet links in old posts too.

  83. Angie

    This is something I’ve been trying to work on for a while now, but I haven’t been able to get it all done. So much to go through!

  84. Rebecca Swenor

    I really like the idea of updating the older posts. Some of them are missing important things and some of them have to much wording. It really is a great idea. Thanks for sharing the information.

  85. Dia

    That makes me so happy Tiffany 🙂

  86. Dia

    Thanks for stopping by!

  87. Dia

    You and the rest of us lol But yeah just do a post every so often.

  88. Dia

    It can take forever if you try to do it all at once. I just do it as I can or it would drive me crazy.

  89. Dia

    It’s amazing!

  90. Dia

    Mine will take forever.

  91. Dia

    It really is great to update things.

  92. Dia

    Right! Give them new life.

  93. Dia

    Good luck!

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